SoFi Bank is Virtually Existent
Physical bank branches are often seen as a sign of stability and accessibility. But for a modern, tech-driven world, we want to prove that a branch isn’t necessary to provide the kind of real-time, on-demand service that SoFi delivers.
Grand Never Opening Announcement - OOH
To introduce SoFi bank as a virtual bank, we will throw a Grand Never Opening. By that, I mean open a cake shop because SoFi would never open a bank branch.
Please RSVP - Digital Invitation
We will collect customer data and invite users to come to our Grand Never Opening a.k.a our cake shop.
The Grand Never Opening - Experiential
We will collect customer data and invite users to come to our Grand Never Opening a.k.a our cake shop.
Open 24/7 - Streaming/Digital
After our stunt, we will run steaming ads. You can take out and transfer money straight from the couch.
Always Accessible - OOH
A-frames will be placed next to other banks. It costs nothing to visit a SoFi branch…because they don’t exist.
Competitive Pricing - Ride share/Digital
When Uber users put their destination as a bank, we will show them dynamic pricing ads.
